Case Study: Social Channel + Content Revamp

The Brand: Impulse Modern creates functional jewelry that helps people deal with anxiety and distracts them from bad habits.

Campaign Goal: Revamp a stagnant content pipeline to grow brand authority, increase organic traffic, and improve engagement across social and blog platforms.

My Role: I led the overhaul of our social content calendar and blog publishing strategy. This included editorial planning, copywriting, visual coordination, hashtag research, competitor benchmarking, and scheduling via Hootsuite. I also implemented basic SEO best practices and used analytics to assess post-performance weekly.

Results:

✔ 40% increase in monthly social media engagement (IG and Meta) over 3 months

✔ Average session duration on blog improved by 31%

✔ Bounce rate decreased by 22%