RESUME
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RESUME ~
Professional Summary
Experienced and detail-oriented marketing professional with a strong background in paid advertising, data analysis, and developing high-impact e-commerce and B2C solutions. Proven expertise in leveraging data insights to optimize performance and drive strategic marketing initiatives, with a track record of achieving measurable results.
Core competencies include Social Media Marketing, Email Marketing, Paid Advertising, Search Engine Optimization, Data Analytics, and Customer Relation Management. Educational credentials include a Bachelor of Arts in Business Management from City College of New York, and a Certificate in Data Analytics from Johns Hopkins University.
Skills
Social Media Marketing Events Management Branding Paid Advertising Email Marketing Data Analytics SEO Market Research Product Design Video Post-Production Content Management
Work Experience
February 2023 - Present
Capykicks / Marketing Manager
I led paid advertising, email marketing, and SEO initiatives using Meta and Google platforms to increase traffic and conversions. I designed ad creatives and product mockups, built and customized the Shopify-based website, and optimized checkout pages to improve the user experience and boost sales.
I also executed targeted email and SMS campaigns that strengthened customer retention and increased repeat purchases. Each quarter, I delivered detailed reports analyzing campaign performance, cost efficiency, and profit and loss, turning insights into actionable improvements.
November 2021 - December 2023
Infinite Power Solar / Marketing Lead
I developed the company’s WordPress-based website from the ground up and created a cohesive brand identity to ensure a professional and trustworthy digital presence. I managed our social media strategy, produced content across platforms, and edited video testimonials to build credibility and connect with potential customers.
I also launched and optimized Meta ad campaigns to drive engagement and reach new audiences. Beyond digital, I coordinated marketing efforts across social media, email, content, and in-person events to strengthen brand awareness and support sales growth.
June 2020 - September 2021
Freedom Forever / Independent Sales Representative
I built and maintained strong relationships with a diverse group of clients, which led to a 15% increase in referrals. I made it a priority to follow up regularly and check in after installations to make sure their needs continued to be met.
To keep the pipeline full, I generated leads through a mix of targeted ad campaigns, networking events, and good old-fashioned door-knocking, whatever it took to connect with the right prospects and grow the business.
Education
October 2024 - November 2024
Johns Hopkins University / Business Analytics with Excel
Completed microdegree in Business Analytics due to professional interest in pivoting to marketing analytics. Important skills picked up include scrutinizing data, performing calculations, manipulating data, and automating tasks.
August 2015 - May 2021
City College of New York (CUNY) / B.A. in Business Management
Completed Bachelor of Arts program in Business Management with a Marketing focus. Other notable capstones taken include Leadership, Entrepreneurship, and Strategic Management.
Developed research papers for Tesla’s market growth and drafted business plans for a niche market meal kit preparation service.
Multi-purpose Design Software (Canva, Photoshop, Photopea)
Online Marketplace (Etsy, Walmart, eBay, Amazon)
Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
Google (Docs, Forms, Sites, Slides, Sheets)
Computer-Aided Design (AutoCAD, SolidWorks)
Game Development Software (Godot)
Basic Fabric Sourcing, Textile Design, Apparel Manufacturing Skills
Proficient in Chinese Mandarin and Conversational Spanish