Case Study: Meta Ads Overhaul for DTC Brand

The Brand: Private Paradise Co. brings the same inspired looks that K-pop idols have in the form of elegant pieces of jewelry.

Campaign Goal: Boost ROAS and lower CPA for a DTC e-commerce brand that had previously struggled with ad fatigue and broad targeting while structuring their Labor Day campaigns.

My Role: I audited the existing account structure, paused underperforming campaigns, and completely rebuilt the funnel with new prospecting and retargeting campaigns. I wrote copy, designed ad creatives (static + video), implemented UTM tracking, and set up event-based conversions for better optimization.

We tripled the scale of which we tested ad creatives and tested new offers.

Results:
✔ ROAS increased from 1.8x to 3.7x in 45 days
✔ 27% drop in cost-per-click
✔ 2x increase in return customer conversion from retargeting ads